Rezeptideen für jeden Tag
Corporate Design, Visual Design, Webdesign, UX Design
Unilever launched the brand „Einfach Lecker“ to connect all of its brands’ food and recipes activities on one platform. New recipes and inspirational content are offered every week across a huge range of categories.
Being a true user centered platform the website should on the one hand not visually relate to single Unilever brands such as Rama, Sanella, Cremefine or others, but on the other hand clearly stand out of the competitors’ offerings.
For „Einfach Lecker“ I created a new visual look based on which I then developed the brand’s corporate design, the web design including a distinctive set of icons for all different categories and topics, key screens for the mobile app and a flexible layout for the newsletter, which is one of the most important communication tools of the brand.
While at work I enjoyed most being free to create something from scratch and to bring a digital brand alive by defining every single touchpoint.