One of the most significant socioeconomic problems of our future is the impact of the upcoming demographic change. The ratio of old to young people is increasing.

Innovative ideas can alleviate this impact. AssistMe develops the technologies of tomorrow to help society care for the people that once cared for us.

Their technical solutions will allow a more independent lifestyle for elderly people and people in need of care.

Their first Breakthrough Solution - AidMate.
Incontinence is more prevalent than expected and one of the most unpleasant topics of old age. This topic will affect most of our loved ones and ourselves. Currently, it is a problem in elderly care with hardly any innovative solutions.

I was asked to develop with them the Corporate Identity and the Corporate Design for the both brands - AssistMe as a umbrella brand and the product brand AidMate.

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Specific tasks such as keynote templates, the interface design of the product AidMate and the development of an associated guideline were part of the project.

As they are planning to come up with a wide range of different care solutions we builded a flexible design system which can be easily adapted for their different needs in the future. 

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The visual core elements are based on "0" and "1" as technology is the core of AssistMe's business. In order to bring ease again in the care sector, the design is joyfull and always changing.